Vyom Bajpai is a diamond grader and renowned jewellery designer who had her professional training, at the gemological institute of America, surat. With 5 years of focus and experience in this field, He still feels like a creatively inclined soul who happened to come into jewellery designing by chance, only to discover that He was born for it.
According to his opinion to makes a successful entrepreneur is dedication, determination and a well-planned business strategy. Although the basic concept of business success and growth remains the same yet, the jewelry industry works in a different manner where every minute details and customer requirements need to be met with precision.
Jewellery
To Damak, every piece of him jewellery is very close to her heart, & one that is painstakingly created from the design stage to the finished stage using the best hands craftsmen in the country. Most of her pieces are limited pieces & are seldom repeated. Her clientele swears by him finish & keep coming back for more. Our greatest satisfaction is a happy client.
“The Damak is a brand of wearable premium jewellery that celebrates moments in life, ones that fill us with gratitude, joy, hope, healing, love, light, introspection, and inspiration,” shares Damak in her brand note
FAME DILA DOON MAGAZINE INTERNATIONAL EDITION 2023 – DAMAK
Have you seen a shift in consumer preferences in the last few years?
Consumers want wearable jewellery rather than keeping it in the lockers. They are willing to experiment with gemstones and not just emeralds, rubies, and diamonds. They are looking at various colours. I think there is a shift from a cultural element to a more fashion element – a means to express one’s style and personality. We bring a cultural element but with a twist of fashion because it helps us tell a story.
What kind of jewelleries do Indian brides prefer? Are they open to experimentation?
Every bride on her wedding day wants to look like a royal princess because as a young girl she has always envisioned a prince who will be her paramour. Today’s bride is no different. She wants to look her best and wants to be the cynosure of all eyes. The only difference in today’s bride and the brides in the past is that she is more aware of what she wants and how she wants to look. She knows what suits her and what doesn’t. She wants an opinion but that does not mean she will take it. She wants a classic design, yet wants it to be different than other brides, so in that sense, she wants uniqueness in design.
How would you describe the Damak style?
I celebrate the indomitable spirit of a woman who loves to live her life and lives to love herself so that she can spread happiness and love. A Damak bride is unapologetic about who she is and makes her own rules. She is feminine yet fierce, fabulous yet feisty. She is comfortable in her own skin and believes in expressing herself freely on her special day in exquisite jewels that are as unique as she is. She wears the jewels, she doesn’t let the jewels wear her.
You have completed 5 years in the jewellery industry. What is your biggest learning?
My biggest learning is that that there is always something new to learn. My great asset has been the fact that I am open to change. I am always looking at technology to make better products and enhance my jewellery. I take a bit of the past and use the present to put something into the future.
“If your customers have trouble reaching out to you, you turn the tables and reach out to them at their convenience”
Greetings, Sagar! How are you faring presently? Could you enlighten us regarding your personal background?
I am doing great. I am from Mumbai Suburbans City Vasai having an experience of ecommerce business industry from past 6+ years. Have completed B.com from Dr babasaheb Ambedkar college also know as St. Peters College in the year 2016. Have Completed Diploma in Digital Marketing and Web Designing from DMTI Andheri in year 2017. I am the founder of “SELLERCAPSULE” ecommerce business service providing company. In the past 6 years I have provided services to more than 1000+ sellers all over India for their ecommerce business.
Kindly provide us with an overview of your enterprise and areas of expertise.
So, I founded “SELLERCAPSULE” on Dec 2017. At sellercapsule we provide services to online businesses as well as offline businesses to 2X or 3X their business by connecting with the latest technology of digital India. In terms of expertise I can say I am expert of Amazon India Marketplace as my journey was started with Amazon India in the year 2016. We provide services such as getting your business started as online Ecommerce onboarding with marketplaces such as Amazon, Flipkart, Jiomart, Meesho and also govt sites like GEM. For online business we provide complete one stop solution as Product Photography, Listing your products on portals, Brand Registration (TM), Amazon FBA shipments Etc… in short all day to day operations work. We are official service provider partner for Amazon and Flipkart. Also I am in connect with Jiomart so soon we will be official partner of Jiomart as well. For offline businesses we provide digital marketing and web designing services as google ads, google business setup, personalized websites, social media management and marketing. We focus on creating online presence for offline businesses as there are many good quality product/services in the market but due to lack of digital knowledge they are not able to scale the business.
Excellent! Now, could you share with us your objectives or aspirations?
For the next 5-7 years my goal is to reach as many as business in India and become one of the trusted service provider in India. The major reason I started this business is in the year 2016 I had a bad experience with one of the service provider. Then I got to know that 50-60% clients in India are not satisfied with the service providers the reason behind it is the providers charge the money to clients before the work and then they just disappear or the service quality would not be up to the mark. And we do not charge any money until we complete the work of the client. My goal is to have franchises of our sellercapsule in metro cities like Gurgaon, Bangalore etc… so that we can reach as many as businesses of India.
Please elaborate on your notable accomplishments thus far.
Till date I have crossed 1100+ happy clients in my service providing business and also I have my own ecommerce business were I have crossed 3.5 crore revenue in the past 3 years having in-house brands as HOMIZE and TREELY and Authorised brands like EUROSLEEK by DID International.
Can you provide a comprehensive account of your journey in the realm of digital e-commerce marketing?
In 2016 I started working as a web researcher with an ecommerce company and I completed diploma in digital marketing and web designing in the year 2017. I love to do research so side by side I started work on my self like post my office hours I use to understand how the ecommerce business works exactly I mean like indept and how can I start my own business. I still remember I had purchased chetan bhagat “half girlfriend” book for my girl friend but that time we broke up and I sold that book online and started my ecommerce business journey. By the end of 2017 finally I got investors and we gone to china and start our business on large scale. At the same time we tried service providers for our ecommerce business but we had very bad experience and I planned to start my own service providing business so I completed ATES(amazon trained ecommerce specialist) course from delhi and successfully scored 98% and became official partner of amazon India as service provider. Now I am serving clients all over India and helping sellers to achieve their targets.
Sagar, what specific services do you offer?
We are one stop solution for all ecommerce businesses but I would highlight few services as launching new business online, product photography, product videography, Getting Products listed on ecommerce portals, Social Media Management & Marketing, Website Development.
What are your hobbies and interests outside of your professional endeavors?
I like to play games games means not just for fun I play simulation games where I can learn something like business simulation, driving simulation etc… I would say I am a gamer I mean game is my energy recharger, when ever I am tired I play game and I get refresh and feel active. My interest is in technology, Like if I dont have PC, Internet I feel that I have lost any part of my body. I love learning new tech things, doing research and helping people with my knowledge and experience.
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